Finance
Stripe
Payment processing and revenue infrastructure platform used by businesses of all sizes for online and in-person payments.
What gets synced
Roiva writes these metric observations on each sync. Reference the key in a value formula to use this data in your ROI calculations.
Charges
stripe.charges.volume
Charge Volume
currency
stripe.charges.count
Charge Count
count
Subscriptions
stripe.subscriptions.new_count
New Subscriptions
count
stripe.subscriptions.churned_count
Churned Subscriptions
count
stripe.subscriptions.mrr
MRR
currency
Common use cases
- Track revenue impact from AI-driven product features or recommendations
- Measure checkout conversion rate improvements from AI personalization
- Monitor subscription churn changes attributable to AI retention initiatives
- Attribute incremental MRR to specific AI-enabled product changes
How to connect
- In Stripe: Go to Developers → API Keys in your Stripe Dashboard
- In Stripe: Create a Restricted Key with read access to the objects you need (charges, subscriptions, customers)
- Back in Roiva: Paste the key here and save the connection
- Back in Roiva: After connecting, link this connection to an initiative on the Initiatives tab
Tips for capturing value
- Restricted Keys are safer than using your secret key — grant only the read permissions you actually need
- MRR, churn rate, and checkout conversion are the strongest ROI signals for AI product initiatives
- Use metadata filters to scope Stripe data to a specific product line or customer segment
Stripe
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